Consulting & Speaking

1) Collaborations & Consulting

I work with industry partners to turn A/B testing and experimentation into business success. My main focus is on projects that improve A/B testing, promotional effectiveness, and customer journeys. Current and previous partners include automotive, banking, consumer electronics and online retail companies in Europe, Asia and the US.

2) Executive Education & Custom Programs

I frequently teach in executive education programs (e.g., TiSEM Executive Education, Aalto Executive Education) and provide customized programs for in-house training in companies. My focal education topics are experimentation and customer experience management.

3) Speaking

I have given speeches, seminars and workshops on A/B testing, promotional effectiveness and customer journey management. In these talks and workshops I focus on practical relevance and provide methods and tools that can be directly implemented in business practice.

Interested to Collaborate?

Are you interested to collaborate? Do you need advice on experimentation or customer journey strategies? Please contact me:!