1) Collaborations & Consulting
I work with industry partners to turn digital marketing and customer experience strategies into business success. My main focus is on projects that advance A/B testing and experimentation, drive service innovation through smart technologies, and improve customer experience management. Current and past partners include companies from the automotive, banking, consumer electronics, and online retail industries in Asia, Europe, and the US.

2) Executive Education & Custom Programs
I teach in executive education programs (e.g., TiSEM Executive Education, Aalto Executive Education) and design customized in-house programs for companies. My core topics include digital marketing, experimentation and A/B testing, and customer experience management, always with an emphasis on actionable insights for managers.

3) Speaking
I deliver keynotes, seminars, and workshops on digital marketing, experimentation, service innovation, and customer experience management. My talks focus on practical relevance, offering methods and tools that managers can directly apply to improve marketing effectiveness and customer experiences.