1) Collaborations & Consulting
I work with industry partners to turn A/B testing and experimentation into business success. My main focus is on projects that improve A/B testing, promotional effectiveness, and customer journeys. Current and previous partners include automotive, banking, consumer electronics and online retail companies in Europe, Asia and the US.
2) Executive Education & Custom Programs
I frequently teach in executive education programs (e.g., TiSEM Executive Education, Aalto Executive Education) and provide customized programs for in-house training in companies. My focal education topics are experimentation and customer experience management.
I have given speeches, seminars and workshops on A/B testing, promotional effectiveness and customer journey management. In these talks and workshops I focus on practical relevance and provide methods and tools that can be directly implemented in business practice.